Tag: Lyon EDG
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Adidas Originals and Ninja enters multi-year apparel partnership deal
Tyler “Ninja” Blevins today announced his partnership with Adidas Originals and released a video which featured him wearing Adidas merchandise. According to Adidas this is a multi-year partnership deal and will feature “either physical or virtual” products. Tyler while streaming on Mixer was asked by his viewers about the products that will be available as…
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Adidas signs a deal with a French team based in China
Adidas has signed a deal with the French FIFA Online 4 team. The team is a joint-effort esports team of French soccer organization Olympique Lyonnais and Edward Gaming, based in China. This is the first occasion when that Adidas has joined forces with an esports association in China. Monetary terms of the arrangement were not…