Tag: McDonalds Esports
-

McDonald’s Germany ends 15-year-old Football sponsorship contract for Esports
The German Football Association (DFB) and the renowned foodchain McDonald’s go their different routes following 15 years. As McDonald’s Germany declared on Friday, the year’s end lapsing contract isn’t renewed. Instead, they need to connect on esports. “The decision for one is not necessarily the decision against the other, but reflects the general brand strategy…