Tag: Nike
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2019’s Top Ten brand integrations in Esports
The industry which just started off as a subset of entertainment has blended with the top industries in the world. Not only is the Esports business blooming but the global viewership is also increasing. Global investors, top brands, consumers, media and almost every aspect of today’s trend are keeping an eye on this very happening…
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Puma Joins Nike and Adidas in the Esports Apparel Sponsorship Chase
Along with the rapid growth of eSports, the organizations are acquiring more and more top their MNC to sponsor them besides regular peripheral manufacturers. Automobile giants like Audi, NISSAN are all part of this esports sponsorship bandwagon. With the growth of the scene, the teams are acquiring new fans every day, and like any other…
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LoL Pro League signs Nike
Nike and LPL today announced a sponsorship deal between the two brands. The sports equipment manufacturer has planned to make sneakers, and other clothing flocked to the colors of the teams. The Nike Adapt BB self-lacing will be the party. The first jerseys should be unveiled at the 2019 League of Legends World Championship, which…
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League of Legends player Jian Zihao is the first Nike sponsored esport athlete
US sportswear giant Nike has signed its first-ever endorsement deal with an esports athlete through a partnership with the Chinese League of Legends player Jian ‘Uzi’ Zihao. The tie-up will see Zihao, who represents the Royal Never Give Up (RNG) team, star alongside National Basketball Association (NBA) icon LeBron James and Chinese actor Bai Jingting…